Customization & Brand Ownership: Your Vision, Our Execution

In the fast moving perfume industry, having a unique fragrance is a valuable asset. The company’s philosophy at Zhejiang Meizhiyuan Cosmetics Co., Ltd. is to appreciate each of our partner brands’ unique qualities. Our core service is based on a flexible two stage production procedure that is extremely versatile in its capabilities. This procedure consists of two paths, the customized production and support for operation of the company’s own brand. Whatever your business needs – from developing a brand from scratch to producing a line exclusively under your label – we will assist you in achieving your goals.

We offer OEM and ODM services which are about working closely with our customers. The process begins with an in-depth consultation to determine your products or services’ unique identity, the target audience and their needs and your company’s market position. Our research and development and design teams now swing into action. Our team has extensive knowledge of fragrances and understands what inspires the perfumes that people love around the world. We can therefore create a unique fragrance tailored specifically to you. Each product can be tailored to meet a client’s exact needs through bespoke options available for all aspects of the product, including its fragrance, ingredients and outer look. From initial product concept to final manufacture, we supervise all stages, ensuring your product is as you envisioned it – fully functional and of a high standard. We handle product design, testing and manufacturing to guarantee the product is a true replica of your design concept. For businesses seeking to extend their product lines with private perfume brands, the facilities can be used.

Our self-owned brand operation support enables businesses and entrepreneurs to expand their horizons. The creation of a new brand is not just a matter of manufacturing goods; it is dependent on careful strategic market entry techniques. With decades of industry knowledge and a comprehensive understanding of global market trends, we can offer you expert advice on key aspects of building a brand. The firm’s guidelines cover how to position a brand, construct a portfolio and meet regulatory requirements across various geographical areas. The success of the LOVALI brand serves as a prime example of how our business model can succeed. First introduced in 2016 and supported by our knowledge and experience, LOVALI has achieved the status of a well known range of products which comprises more than 300 items, and is distributed to nearly ninety countries.

Our company’s dual role is supported by a robust operational base. Our leading Asian manufacturing facility guarantees that whether it’s for a global product launch or a small run of special edition goods, we adhere to the same manufacturing standards. We have a comprehensive supplier network at our disposal to give you access to the finest raw materials and so a high degree of customisation in both the perfume and packaging is available. We have in place a well-established trade and logistics network which enables efficient exports to your chosen export destinations.

By selecting our brand ownership and customisation services you gain a partner that is committed to your business’s long-term success. In order to compete effectively, our company offers the scalability, expertise and transparency you need. Our company is committed to the delivery of bespoke perfumes from the first fragrance concept through to the final order being dispatched. We achieve this by working closely with our clients so that they are able to concentrate on the development of their company’s history and establishing a relationship with their clients.